Shot out to SABC

I think SABC has us trained. By us I mean you and me. Have you noticed that you cannot sit for a long time doing something without going to the toilet or standing up? Well I blame SABC. They break to adverts so often that it becomes habit and no matter where you are or what you doing, every 15 minutes you will feel the awkward, uncomfortable feeling. Well that is SABC reminding you who is boss!

Anyway my point is the following, you sit there the advert comes up, having gone to the toilet 15 minutes ago during the previous break, you opt to stand up this time still glued to the TV. On the fourth break you think to yourself, bugger this advert is irritating and boring. Not only that but they have showed it every break for the past hour. Then you think but what the hell are they actually advertising. Then the scary realization comes that you have seen it thrice in the past 45 minutes and have not once taken note of what they are advertising. The only two important things to note here is one, you have not taken note the first 3 times and two, what were you doing? Did your subconscious take over or maybe fall asleep? Where the hell did that time go? And finally you realize you just missed it again and at the same time why you missed it: You just aren’t interested.

Funny thing is although you were not interested and missed the adverts, the next time you want to purchase something subconsciously those images of that irritating “eagle swooping down over the lake grabbing the fish” return. With that in mind I think we can all agree that we all live far below our true potential.